As a consumer of legal services, you face a dizzying array of options. Complicating your choice is that all law firm websites seemingly look the same. They recycle the same themes and platitudes— “aggressive” advocacy, “client-focused,” and so forth.

Unless you’re selecting an attorney based on a trusted referral source, it is difficult to make meaningful and informed distinctions among attorneys in such a crowded, low information environment.

Nevertheless, there are some objective metrics that cannot be disguised by fluffy marketing rhetoric that I encourage you to consider.

First, credentials. Mine are outstanding. To my knowledge, I am the only Central Texas family attorney (and one of only a handful of commercial litigators) to have graduated from one of the nation’s top three law schools. Educational pedigree is by no means a perfect proxy for legal ability, but it demonstrates some level of intellectual aptitude that you want in your attorney.

The second is results. Read my reviews and you’ll see that whether a case is settled out of court or litigated through trial, I consistently deliver results for my clients. Results that make a positive difference in their lives. Results that bring proper closure to an emotionally and financially difficult process. Results that achieve some measure of that elusive concept called “justice.”

Do I necessarily “win” every case? Of course not–and any lawyer who promises a particular outcome in your case is a lawyer you should run from. But when you hire me, you can feel confident that you’ve hired a fighter who will work passionately to achieve the best possible outcome in your case.

Third, straight talk. My motto is underpromise and overdeliver. When I evaluate a case, I always give clients a sober, realistic appraisal of the issues, both the good and the bad. If anything, I’m overly pessimistic because I want to keep expectations grounded. This means you might hear things you don’t want to hear and conclude maybe a bad marriage isn’t so intolerable after all. I’m sure this approach results in me losing business to the better salesman among my competitors. But I’m not selling cars. I’m dealing with people’s children and property–the things they cherish most in life. Theatrics, bravado, and chest pumping are for the courtroom, not the conference room. I owe you honest, measured advice and that’s what you’ll get.

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